IKEA 2017 Furniture Catalogue
Mid-Summer is like Christmas for IKEA fanatics as a result of it is the time of yr when the Scandinavian mega-retailer releases its catalog for the upcoming yr. We have taken a sneak peek at IKEA 2017 catalog forward of its August eight launch date, and we now have the swithin scoop on all of the thrilling issues you’ll be able to expect from it. Check them out below, after which click on by way of to take a sneak peek at upcoming product highlights.
1. Catalog Theme
The main focus of the problem is on the kitchen and the place and the way individuals eat. Accordingly, the theme is about throwing away expectations — resembling having to cook dinner good meals and have a spotless kitchen — and celebrating our flaws and uniqueness in the kitchen. The catalog’s slogan of “Goodbye expectations. Good day you!” is supposed to let individuals know it is okay to spill on the kitchen floor, overcook the dinner, or surround your table with mismatched chairs.
2. Cowl Concept
Retaining in tune with the catalog’s theme, the cover picture exhibits a laid again dinner amongst associates. The life like picture — which excludes the shiny perfection we often see in industrial pictures — emphasizes Ikea’s mission of making merchandise and options for actual individuals, not simply issues for customers.
3. Featured Stories
For the fist time ever, the catalog is featuring 13 real people around the world and highlighting how Ikea is connected to the way they live and incorporated into their daily lives; for example, Jonah, an amateur chef who shirks traditional cooking rules and has fun in his kitchen.
4. Innovative App
The Ikea Catalog App has been completely redesigned to be much more than just a digital version of the catalog. It now features related video material and even an augmented reality mode so you can virtually place Ikea products in your own home to test them out.
5. Future News
Beyond pointing out the big new collections for 2017, the catalog will tease at product releases happening throughout the year.
6. Design Focus
Based on insights gleaned from Ikea’s research into how people are living right now, everyday design collections were developed around five contemporary lifestyle considerations: smart solutions for small spaces, multi-functional furniture for adaptability, green options for sustainability, tech-savvy additions for connected homes, and family-friendly activities.
7. Product Releases
The catalog will include the August 2016 product releases, which will be available in-store that month. Highlights from the hard-hitting August collection include the Vallentuna Series, a modular and customizable seating solution, and the India-inspired Svartan Collection of decor, textiles, and more.